Rechal is a baker who runs her own bakery to expand her business she decided to create an online presence by first setting up a blog. She began posting on her blog regularly. However, even after regularly posting on blogs, there are barely any visitors’ shows. Deciding not to give up, Rechel beyond searching for a solution on the internet that’s when she came across SEO a term she was never heard of before. So. let’s take a journey together, and help her learn about SEO. Search Engine Optimization is a method that could improve the quality and quantity of the audience coming to reach our website from search engines, it could increase brand awareness but drag local customers and build credibility and trust. And all of these are possible without having to spend a single penny. To bring visitors to our website Rechal will have to take advantage of the two types of SEO on-page and off-page SEO. Rechal first decides to take an on-page SEO and get that shorted. On-page SEO involved Rechal optimizing her website both in terms of content and the technical aspects including the HTML source code, schema, meta tags, and more. She started off by using tools like Google ads, Ahrefs, and SEMrush to identify popular search terms associated with the recipes she planned to publish on her blog. She began to look for search terms related to broader areas baking, cooking, and related topics. Once she found these search terms she began to incorporate them into recipes.