Many companies are facing today with strong competition in life is such a market environment it is necessary for them to know the customer needs and align all the business activities to these customer needs. I would like to introduce you to a basic understanding of marketing and the key issues of marketing management. You to the introduction I provide you which such topics. First, you should learn about the main idea and understand marketing. Second, you get insides in different steps of the marketing management process. And third, you learn something about the decisions marketing managers have to make. If you got the first points you can get a deeper understanding of marketing management so our master science, MBA, and Executive courses. So now enjoy the session.
What is marketing about? Marketing is primarily about the market in customer orientation of the whole company. So marketing focuses on satisfying customer needs and in a comparative environment. Looking at a marketing definition in a more formal way we can take the worldwide accepted definition of the American marketing association.