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Nowadays, everything is all about social media marketing. Everyone is posting pictures on Instagram, looking up things and people on Facebook, or posting videos that end up going viral on TikTok. As a result, if you want to get your product to sell, that’s where you want it to be advertised.
Still, while all the tips and information on how to improve your social media marketing are out there, it may be rather difficult for you to create a clear marketing plan. The competition is huge, so you need to make sure you get noticed. Overall, here are a few ways for you to get your social media marketing strategy right.
Follow a Good Guide
If you want to keep your positioning on the marketing game, you need to always have a good plan set in place. You will have to do a lot of research and gather as much knowledge as possible but bear in mind that the Internet is packed with a lot of guides.
It’s up to you to choose which guide works in your favor the most, but for starters, you might want to go with our guide. You have a lot of effective tips that can help you succeed, in every aspect possible. However, bear in mind that each company is different – so, while our suggestions will be generally helpful, you might want to consider adding some extra strategies in the mix as well.
1. Understand Your Business and Set Achievable Goals
As you are starting your social media marketing campaign, you need to ask yourself the million-dollar question: what exactly do you expect to get from social media? What is your plan here?
If you want to use social media as a way to get your product out there, then you should know this: you can’t plan anything without setting some goals first. And those goals need to be achievable. You can’t set objectives that do not make any sense, because it might turn into a great disappointment when things do not go your way.
Maybe you want to get a higher following, in an attempt to build a community. Or maybe you want to get more revenue this year, using social media marketing as a stepping stone. Regardless, you’ll need a clear-cut goal if you wish for all that planning to be successful.
Also, when setting the goals, make sure that the emphasis is placed on “realistic.” Ideally, you should take a small objective at first, one that will allow you to reach a reasonable profit in an affordable way. With time, you may scale up those social media efforts to further goals.
Depending on the startup that you are currently getting on, you might have different goals in mind. However, don’t try to set too many goals, as this might sometimes prove to be overwhelming. With that in mind, here are just some of the objectives that you could consider:
- Growing Your Audience: A lot of companies go on social media marketing simply because they want to increase their audience. If your brand is good, then your audience will hit that “follow” button and subscribe to your services.
- Increasing Awareness: The more you get yourself out there, the higher your chances will be that your brand awareness will grow. Social media marketing allows you to show your values and personality, which means more and more people will trust you to provide them with quality services.
- Generate Sales and Leads: Whether they go online or in a physical store, people aren’t going to just slip in a pile of things and buy them by accident. They will be drawn to those items through promos, novelty of products, and so on.
- Drive Traffic to Website. Let’s say that you have a well-designed website, but it does not get that many visitors. In that case, you might use social media to drive traffic to your website. Keep a close eye on the URL clicks and purchases made through them so that you may determine your social media ROI.
For starters, you might want to pick one or two of these goals. Work around them, and when you feel like the goals are reached, you might want to go for the next goal. What you need to remember here is that the baby steps will take you many places when it comes to social media marketing growth.
2. Understand Your Audience and Their Needs
Many people look at their business the wrong way. For them, their purpose is not to help the customer, but to sell their product and gain profit. However, just selling your product is not really what’s important here; it’s selling the right product to the actual person who needs it.
As a marketer, the last thing you should do is make an assumption about your customers. Lucky for you, you have a lot of tools and out there that will tell you exactly what your target audience needs. You will be acquainted with their pains – as a result, you be able to create a product they could use.
About 54% of the people in the world use social media, which means 4.2 billion people have an account on at least one platform. This makes social media marketing the best place to find information in regard to your customers and what exactly makes them tick.
What you need to remember is that you shouldn’t create a product with the purpose of selling it. Many brands simply create a product to their liking – one that they believe will catch on to the public – and will try to sell it. However, that is not usually a very good marketing strategy.
People don’t just casually browse shops for things that they might like. Instead, they are looking for products that they need. If you want your business to be successful, you should stop focusing on the things that you want and steer things towards what they want.
Whether it’s a service or a product, your purpose here would be to find a solution to an existent problem – something that your target audience is most likely dealing with. When they see that you have a product or service that could resolve their current pain, they are more likely to buy from you.
3. Learn to Properly Use KPI
Regardless of what your target audience is, you should always employ strategic use of KPI. By this, we mean that you ought to use the metrics that actually matter for your brand. With that in mind, instead of focusing on vanity metrics, you might want to focus on the digital data that is important for your business.
Here are the metrics that you might want to keep in mind for the full effectiveness of your marketing campaign:
- Reach: This is the number of people that saw your post. For instance, if your ad gets on someone’s newsfeed and they see it as their scroll (without necessarily interacting with it), it will still count as a reach.
- Clicks: This metric involves the number of times people clicked on your content after it appeared on their newsfeed. This will show you one very important thing: is your content engaging enough to actually encourage your audience to possibly buy your product?
- Hashtag Performance: This metric will take a good look at your hashtags. Which of them are the most common, and which have the strongest connection to your brand? Which of the hashtags used seem to be the most popular? By taking a look at this metric, you should be able to create more targeted audience content.
- Engagement: The engagement represents the social interactions, a number that you take and divide by the impression number. This will give you a glimpse of how your audience views you and how willing they are to interact with your brand.
- Sentiment: How do users interact with your content? Did they relate to your promotional campaign, or did they find it offensive? This will give you a better idea of what the people are saying about you.
- Paid and Organic Likes: Paid content may only remain on the market if it actually gets likes. With that in mind, if you do not get those likes, it might not be worth the actual price. If you do not get enough paid and organic likes, then you might want to consider re-working the paid content.
If you want to stay on the market, then you’ll want to pay some close attention to the numbers. Those numbers will usually give you a good idea of what to expect from your audience, allowing you to undergo some careful planning.
4. Create Engaging Content and Keep Things Fresh
Nowadays, the Internet is all about engaging content. Bear in mind that the fate of your social media marketing campaign lays in whether your audience likes what you post or not. That being said, once you have determined your target audience, you should already have a pretty good idea of what to post based on your identity and goals as a brand.
Make sure that the content you post is not only engaging but also consistent. You need to publish content that people will instantly associate with you, even if they do not see the name of your brand. Look at the Instagram account of Passion Passport, for example. All of those pictures have a specific grandeur that you already know their “theme” from the moment they post.
Also, make sure that you always keep things fresh and test new approaches. For example, more and more people are looking for customer videos, as they tend to give a more realistic touch. Vimeo and Vyond are two very popular options to create social media marketing videos.
Behind-the-scenes videos are also quite popular with buyers, as they allow them to create a connection with your brand. You could use tools such as the Fastreel video editor to put things together. Lumen5 and WeVideo are also two good alternatives.
5. Be Flexible, Analyze and Improve
If there is one thing that we know about social media, it’s that things are constantly changing. If you want your social media marketing promotion to stay at the top, then you need to prove that you can keep up with the trends and predictions.
Don’t stick to a marketing theme just because it was effective in the beginning. Instead, you should constantly analyze and improve your content. Make sure everything is up to date. If certain tactics eventually become ineffective, then you might want to get rid of them.
6. Respond to Customers ASAP
If there is anything that customers do not like, it’s waiting on answers for hours at a time. You might not think much of it, but in the end, this will work to improve your social media marketing game quite a bit. Plus, not only do they expect quick responses, but they also want the answers to be meaningful and relevant. They contact you especially on social media marketing because that is where they expect the quickest responses to be.
When your clients are immediately responded to, they will feel like your company actually cares about them. As a brand, you cannot forget that your success depends on whether your customer is happy with you or not. And if it takes ages for you to respond to their queries, they will start looking somewhere else for brands that really seem to care about them.
As a result, whether you are answering your customer’s question on social media marketing or responding to a compliment, you shouldn’t leave your clients waiting. According to data, the average response time is around 10 hours, so you should not leave the customer hanging for more than that. It will be bad for business if you do.
The Bottom Line
Social media is a very good way to get your product or service out there, as long as you have a good marketing strategy. Hopefully, our guide proved to be a good source of information for you.