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The global search engine optimization (SEO) industry is set to be worth an incredible US$103.24 billion by 2025, underlining the importance of these vital online advertising methods for businesses worldwide.
But, even if you currently work with an SEO company, sometimes the relationship can encounter issues and it can be best to refresh your options and switch to a new SEO agency. This can help keep your campaigns innovative and maximize your return on investment.
Let’s look at five key indications that you might be better off working with a new SEO company.
1. Your Results Are Trending Downwards
Your SEO results may dip occasionally, and this is usually nothing to worry about. But, if they have been on a downward trend for weeks, or even longer, then this is a concerning sign.
It could be that your current SEO company has hit a brick wall and run out of fresh ideas, and this is a clear indication that you should consider hiring a new SEO firm.
2. You Don’t Agree With the Agency’s SEO Strategy
When determining how to improve SEO results, everyone needs to be on the same page. If you and your SEO firm are disagreeing on your strategy, this can cause stress and lead to each party pulling in a different direction.
Rather than work in a disruptive environment, you may prefer to cut ties and look for a company that shares your vision.
3. Your SEO Results Become Too Good
When marketing businesses online, you might think seeing a sudden increase in your SEO results can only be a good thing. In fact, the opposite could be true.
If your SEO partner has started to produce unusually positive results, they may have resorted to using black hat tactics that go against search engines’ terms of service. These practices can get your site banned from search engines and can not be tolerated.
4. Your SEO Services Are Becoming Expensive
When first considering your SEO agency options, you undoubtedly spent time comparing agency costs. But, although your SEO firm’s rates may have been reasonable at the time, if they are rapidly increasing, this will eat into your profits.
You should only work with an SEO business that offers a 100% satisfaction guarantee and that can provide a significant return on investment. To learn more about working with a company that can help you rank higher at a cost-effective price, click here.
5. You Don’t Know How Your SEO Campaign Is Performing
One of the benefits of SEO marketing is that it is measurable. But, if your SEO company is no longer providing you with clear and transparent reports, you won’t know how well your campaigns are performing. It could also mean your SEO partner knows their results are less than satisfactory and doesn’t want you to know.
Either way, it could be time to move to a new SEO firm.
Decide if You Need to Look for a New SEO Agency
Switching to a new SEO agency can keep your campaigns fresh and increase their profitability.
It may be time to look for a new partner if your SEO results have recently been underwhelming, or if you don’t share your current SEO company’s vision for your strategy. It could also be concerning if you are not getting regular reports about your campaign results.
When you work with the right SEO agency, these issues will be a thing of the past.
For more helpful hints and tips, check out our Marketing category before you go.