Qualcomm has been the leading name when it comes to the world of microprocessors and other similar technologies that power devices. The company has now decided to shake up things a little when it comes to their branding and perception, and are perhaps looking at bigger and better things. Qualcomm no longer wants people to call their Snapdragon processors as processors. Qualcomm is now calling these processors as the Qualcomm Snapdragon Mobile Platform.

Qualcomm states Snapdragon is more than just a single component. They do not want the Snapdragon setup to be known as a CPU. The company is instead calling the Snapdragon processors as the Snapdragon Platform. They state that the word processor is “inadequate representation” of what their technology actually is. By naming it the Qualcomm Snapdragon Mobile Platform, it no longer restricts them to a single chip interpretation.

The Qualcomm Snapdragon Mobile Platform has much more to offer than what a traditional SoC does. It offers features beyond what is usually expected such as the RF Front End, helping devices acquire signals, the quick charge technology, the audio DAC, as well as the finger print technology.

The term Qualcomm Snapdragon Mobile Platform better explain the wide variety of offerings that come with the Snapdragon processors. Key user experiences such as the camera oriented features, the connectivity, battery life and various other broad features that they have to offer to the users.

Qualcomm has also made changes to how the Snapdragon brand is perceived as. Qualcomm says that moving forward, only the premium devices will get the ‘Snapdragon’ branded chipsets. Low-end processors which come with the 200 tier devices will be branded under the Qualcomm Mobile brand.

Qualcomm sees this branding change as a small change which wont have ‘seismic’ impacts. They believe it will help them better demonstrate the overall value of the chip. Their statement reads: “Our belief is that bringing the 200-level mobile platforms under the new Qualcomm Mobile brand will help differentiate entry-level and high-volume solutions from our flagship and high-end Snapdragon premium mobile experience platforms. Our goal is to create better clarity and expectations for our customers.”

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