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E-commerce growth has exploded over the past few years, and there’s plenty of evidence to predict that the e-commerce world is going to keep growing. If you’re hoping to use e-commerce as a way to boost your company’s growth, here are six platforms you may want to consider.
Platforms For E-Commerce Growth
One way to find an e-commerce platform is to use existing marketplaces. This allows you to start selling things with a very minimal threshold for starting because these companies have done a lot of the work for you. Here are three of the top pre-existing marketplaces that you might want to consider.
With over 300 million active customer accounts, Amazon is certainly the largest retail marketplace of our time. There are many ways to sell on Amazon, but the glut of low-quality products some people have found on Amazon means you need to work hard to make sure your product is high-quality and stands out from the crowd.
Etsy focuses on handmade and crafting products. In fact, to sell on Etsy, your products need to either be handmade or antique. If you have these types of products to sell, you’ll find an active buyer base of over 40 million people who might be interested.
Walmart Marketplace is an online platform that allows you to sell products, much like Amazon, alongside Walmart’s own offerings. Plus, Walmart also doesn’t charge you a subscription fee for selling, or even a listing fee to add your items to the site. Instead, it deducts a referral fee once you make a sale.
Creating Your Own Platform
Whether you want more of a hand in the personalization of your marketplace or you’ve grown to such a point that you’re having a hard time working through a third party, it’s also possible to create your own platform. These are three of the largest platforms that can help you create your own.
Shopify is one of the biggest all-in-one e-commerce platforms, and over a million businesses use it to drive their e-commerce options. It’s a subscription service that supports over 100 currencies and includes a variety of extra features for easier online shopping fulfillment.
With pricing options starting at a relatively low level, BigCommerce is a great way for your business to break out into its own website. It includes support for alternative payment options like Apple Pay, Google Pay, and Amazon Pay.
WooCommerce is an open-source e-commerce platform that works through WordPress to turn your site into a store. Although it’s completely free to use, you have to pay for your own internet expenses, like hosting and domain fees, which are not included with WooCommerce.
These platforms could be a great way for you to start selling your company’s products. You also don’t have to stick with just one; many companies start with a third-party e-commerce site, then transition to their own site once they have a customer base. Always do your research regarding fees to make sure you’re making the most profit.