Artificial intelligence is making headway in companies, although its implementation is still minimal. Nevertheless, it brings benefits in all its processes, thanks in part to its interrelation with new technological innovations, such as augmented reality or the Internet of Things.

The growth of AI in companies

artificial intelligence in marketing

Although its presence is still very nascent, artificial intelligence makes its way into all business processes. The consulting firm Gartner highlights in one of its reports that by 2025 the use of AI will be widespread and will lead to the technology investment of companies. Its importance in companies and its hegemonic role in the short and medium term is evident.

But in reality, the application of intelligent technology to the enterprise is not new. It has always been done, albeit at different scales, with its basis in the automation of work processes in factories. The key to its implementation today is to teach these machines to solve problems and make decisions more or less autonomously.

The social impact of artificial intelligence on companies

Little by little, we can glimpse what the future company will be like in the medium term and how new intelligent technologies will affect the performance of its workers. Designing better strategies, standing out from the competition, or getting to know customers and products better are some of the benefits. However, the impact on employees’ lives and the reconfiguration of the labor market will not be negligible.

Increased productivity

Productivity Tracking

Increasing the performance of workers and the productive capacity of companies seems to be the main benefit of implementing artificial intelligence. In addition, teaching machines to handle routine processes will help workers make better use of their time.

Improving workers’ quality of life

AI will enable people to develop fewer mechanical skills. It will make emotional factors, creativity, intuition, and imagination more critical in the long term. In the performance of their tasks, each worker will feel that they contribute something different from the rest and may feel more valued.

Reasoning, understanding, and interaction

The three major areas of AI for business are reasoning, understanding, and interaction. The reason is used in applications to extract relevant information from data. Understanding is applied to the interpretation of data that serves, for example, for facial recognition of a user using his or her photograph stored in the cloud. This is already being applied by the multinational company Uber.

The most affected fields by artificial intelligence

artificial intelligence

Artificial Intelligence revolves around the development and implementation of machines or computer systems that simulate the cognitive capabilities of human beings. In recent years, AI has advanced in essential fields such as medicine, education, mobility, banking, and cybersecurity, among other applications. However, one of the fields that have not escaped the influence of this technology is gaming and online casinos.

For example, more and more casino operators are working with software developers to integrate AI into their gaming platforms to improve the players’ experience.

For example, on platforms for online gambling NZ, artificial intelligence evaluates and analyzes users’ preferences so that online casinos can improve the user experience, mainly by customizing the platform interface according to their preferences, whether they are lovers of modalities such as online roulette, online blackjack or slots. In this way, players can benefit from a more personalized gaming experience.

In addition, platforms like this not only provide a great gaming experience, but also an excellent customer service, and completely secure payment methods to play while having fun but never losing sight of security.

Artificial intelligence and the Internet of Things

These AI applications, which are already a reality in service companies, point to a path of possibilities in addition to those already known in the industrial environment. But from there, a whole range of closely related options opens up.

The development of new technologies is palpable in new devices, such as smart speakers, which have already opened up a new market led by Apple and Google. These devices and all those that make up the concept of the Internet of Things can serve as links between companies and customers, create new interactions and business models, and improve customer service.

As you can see, the future is creeping into the realm of businesses of all sizes and sectors. AI is not science fiction; machines can already think and make decisions. Its implementation may not be easy, but it is promising.

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