HTC has been one of the biggest names when it comes to hardware design. The company has been known for their innovative approach and premium looking phones. However, one thing that does not stand true for HTC is supremacy in software. As per latest reports, the HTC 10 keyboard app has suddenly begun showing ads to users. This has infuriated a number of users and they have taken to social media to outrage against this.

Over the last few hours, a number of usersh ave noticed that their default HTC 10 keyboard application is suddenly showing ads on top. This is something that no one expected from a multinational giant which has such a reputation in the markets. Users have taken to Twitter, Facebook and Reddit to express their outrage against this absurd decision.

Let’s just be honest. Nobody really likes advertising. There are some places where advertising is ethical and acceptable. You expect to see ads in search engines, online videos, and in-app ads. However, ads on a keyboard, let alone a default keyboard app for one of the ‘flagship’ smartphones is truly unacceptable. These ads reportedly began after an update to the TouchPal Keyboard for HTC, which is the default HTC 10 keyboard app.

HTC has responded to this, stating that this was not an intentional move: “Due to an error, some HTC customers have reported seeing ads on their phone’s keyboard. This is absolutely not the experience we intended, and we’re working to immediately fix the error and remove the ads as quickly as possible.”

Additionally, while HTC says that they are looking into the matter, those who want to immediately remove the ads from their HTC 10 keyboard app can go to Settings>Apps>All apps>Look for the app (TouchPal)> Uninstall updates. Uninstalling these updates would result in the app getting back to the way it used to be.

Going by HTC’s statement, it looks like the ads on the HTC 10 keyboard app are not of HTC’s doing. They are probably present because they’re controlled by TouchPal. However, HTC is likely to have another update roll out soon which would ensure that these ads are gone.