Are you looking to boost your business brand awareness?

At the start of 2021, social media has around 4.33 billion users worldwide. The sheer number of users is one of the most crucial reasons to use it for growing your business.

There are a plethora of social media platforms around. However, it’s better to post quality content on two or three platforms instead of spreading yourself thin. The networks to focus on will depend on your social media goals.

If you aim to increase brand awareness, using well-established apps is the best. Read on and learn the best social media apps to increase brand awareness.



Facebook has over 2.7 billion active users, making it the largest and most popular social network.

Its size and engagement rate make it an essential channel to build brand awareness. A Facebook business page guarantees publicity for big corporations and small mom-and-pop shops.

Keep your followers engaged through posting photos or videos about your product, links to your blog, or upcoming events. Organic engagement is highest on videos, so post lots of video content.



Twitter users post 500 million tweets each day. With a 280 character limit, it’s a fast-paced social media platform. Its news feed consists of images, videos, and GIFs besides plain text.

Twitter is a great channel for announcements, quick updates, blogs, and pictures. It’s also ideal for seeking feedback, creating polls, and sharing thoughts.

Interaction is straightforward on Twitter. Customers expect fast responses to their tweeted complaints. It’s a fickle yet effective platform for your brand awareness campaign.


YouTube stands as the second largest and most popular social media platform. It’s also next to Google as the second biggest search engine.

Like Facebook, YouTube’s user base is diverse. People of all ages watch videos online. Users watch over a billion hours of video every day.

If video content is part of your social media brand awareness strategy, use YouTube. You’ll also boost brand awareness with YouTube SEO. Reports say there’s a 70% selling potential for products advertised on this platform.


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Instagram has over 1.2 billion users each month. If you’re targeting a younger demographic, Instagram is the ideal app for brand awareness. Around 60% of its users are below 34 years old.

Besides uploading photos to your page, you can also go live. It’s great for interacting with followers and potential customers.

It makes Instagram Live effective for building brand awareness. Discover more if you need to go live more regularly.

Besides engagements, you can even sell products on Instagram. It’s an ideal platform for e-commerce.

Use These Apps to Boost Brand Awareness

Around 55% of the world’s population is on social media in 2021. Using its platforms is essential for building your business. Yet, it’s also important to choose which platforms you’ll use.

If you intend to increase brand awareness, use the largest and well-established channels. The best apps for brand awareness are Facebook, Twitter, YouTube, and Instagram. These platforms have the user base and feature options to meet your brand awareness goals.

Did you find this article helpful? Check out our other guides on our blog.

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