YouTube is an unstoppable giant in the world of technology. It has got endless supplies of content and is visited by hundreds of millions of users every day. It is also a major hub for advertising. In what comes as a good news, it has now been observed in a statement from a Google spokesperson that the company is looking forward to stop the 30-second unskippable ads from 2018.

The Google Spokesperson commented on this while he was addressing the issue of providing a better advertising experience. This statement reads: “As part of that, we’ve decided to stop supporting 30-second unskippable ads as of 2018 and focus instead on formats that work well for both users and advertisers.”

The Devil in the Details: Alternatives to the 30 Second YouTube Unskippable Ads

In the current format of ads from 20 to 30 seconds of length can be made unskippable. These YouTube unskippable ads tend to get under the skin of many users, especially if they occur too often. However, the spokesperson said that while Google plans to drop the 30 second YouTube unskippable ads, they will continue with the 20 second unskippable ads.

In addition to this, Google also commented that they intend to introduce “bumper ads” which will be six-second ads that will also be unskippable! While the idea of the 30 second YouTube unskippable ads being dropped sounds good, it will be rather sad if the bumper ads keep annoying us!

Industry insiders and advertising experts suspect that YouTube doing so might upset some of the advertisers on their platform. However, Google knows that they need to keep the users happy, and they need to keep the users engaged. With Facebook giving a major push to videos on their platform, the time is right for Google to start taking preemptive measures before Facebook strikes! We will have to wait for another year to find out how life without the 30-second unskippable YouTube ads is.