Google’s Pixel 2 and Pixel 2 XL smartphones have been among some of the most awaited devices of this year. The phones are quite polarizing. 24 hours removed from the launch, everyone and their grandmother has an opinion about the phones. Interestingly, India is one of the first countries to be getting the Google Pixel 2 and Pixel 2 XL smartphones.
This is quite rare for the Indian markets. Let us take a closer look at the pricing and availability details of the devices in India. You might be surprised at some of the numbers that lie ahead. Here’s a look:
Google Pixel 2 and Pixel 2 XL Price and Availability in India
Google Pixel 2 isn’t a costly device if you look at the entry level variant. The $649 Google Pixel 2 isn’t as costly as other similar flagships. While it is still a hefty amount, the top-model, the Pixel 2 XL 128GB variant sells at $949. If you find these prices high wait till you see the Indian pricing of the phones –
The basic Google Pixel 2 (64GB) variant comes out at a price of Rs. 61,000 which loosely translates to $935. Figure this out – the most basic variant in India costs almost as much as the Pixel 2 XL (128GB) does in the US!
There’s more to it.
- Pixel 2 (128GB): Rs. 70,000 ($1075)
- Pixel 2 XL (64GB): Rs. 73,000 ($1120)
- Pixel 2 XL (128GB): Rs. 82,000 ($1260)
This is an outrageous pricing. However considering the import duties and higher taxes, this has always been a case with the Indian smartphone markets. To put things into perspective, the iPhones too are about 40% costlier in India than they are in the US.
Among one of the top names in Google, Rick Osterloh commented on Google’s plans for India – saying, “We learnt quite a bit with the first Pixel in India and one of the things we’re doing is increasing our marketing investment, really to explain the product. We’ve expanded the channel and from a go-to-market perspective, we’ll be much more present this year compared to last year. Our focus was online last year. People tend to not buy such premium products so if people can see the device and experience it, will help quite a bit.”
Interestingly, Google did try the offline approach last year as well. However it looked like they had no plan of action as it didn’t really have that kind of a penetration. However considering India is a key market for the Google Pixel 2 and Pixel 2 XL, it would be interesting to see how Google pitches their top phone to the Indian consumers in an offline setting.
What makes the offline sales of Google Pixel 2 even more difficult in India is that India is typically a price conservative market and usually a tough nut to crack for higher-end phones.
Both, the Google Pixel 2 and Google Pixel 2 XL go on pre-orders starting the 26th of October. The Pixel 2 sales will go live on the 1st of November while the Pixel 2 XL sales will begin starting the 15th. Google is also expected to launch the Google Daydream VR headsets at a price of Rs. 7,999. Both the phones as well as the Daydream VR headsets will be exclusive to Flipkart.