Are there multiple types of digital advertising and marketing? Yes, there’s more ways for a company to go about advertising their product, service, or business to customers online. Displays, SEO and SEM, social media, and other forms of digital marketing and advertising, should be utilized by companies who want to reach their largest contingency of searchers online.
Types of Digital Advertising
There are various types of digital advertising to consider. If you are trying to utilize digital advertising for your business, consider the different methods below.
Organic Traffic & Ads
Organic traffic comes from SEO and SEM, or search engine optimization and search engine marketing. Both are powerful tools to help reach your audience. What does organic mean? Basically, it is a non-paid form of marketing. With SEM you don’t pay per ad, but instead, you pay each time a customer clicks on the ad on their website. And, with SEO, you’re using tools like:
- Meta descriptions
- Keyword research
- Title tags and headers
And other, “natural” content on your site, to help drive traffic up. Experts say that ranking highly for organic searches (keyword) to drive organic traffic is the best way to grow your business online.
Digital Display Ads
One of the many types of digital advertising companies use is digital advertising. Pop up ads, banner pages, landing pages, and other sources are used to retarget and remarket to a specific audience. It’s a good way to get customers onto a specific page/your site, and pay attention to the content.
Social Media Advertising
Every company has to be on social media today. Virtually everyone, regardless of age or where they live, is on at least one (likely more) social media channels. Companies can use organic and paid ads on social media. Organic works similarly to word of mouth advertising, where people talk about and share the ads. With paid ads, you use promoted posts or sponsored stories to reach a specific audience. For instance, Facebook ads have been a common way for individuals to advertise on a social media platform.
Pay Per Click Ads
Pay per click, or PPC is exactly what the name implies. You pay every time someone clicks your ad in the search results. Speaking with Paracore, a leader in PPC advertising, they mention that roughly 30% of online visitors click on ads. These are the results you see at the very top of Google (before the organic search results). If someone clicks on the PPC ad, and goes to your site, you pay a fee per click, which led the audience to your website. This is a good way to advertise because even if people don’t click, they’re seeing your ad/website at the top of Google. So, if 10 out of 100 people click, you pay for those 10 clicks. But, this means an additional 90 people saw your website name, and might likely visit it in the future, so you aren’t paying for that traffic that might come onto your website at a future time.
Whether you’re new to the world of online ads or just looking for the best way to promote your business and product line, you’ll want to use the different types of digital advertising to help reach the broadest potential base possible as a business owner. There are many forms of digital ads you can use, and these are a few of the most popular (although not all forms) to consider incorporating to help your business grow online.