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Lead generation is the process of identifying new prospects and then employing a number of strategies to turn them into sales opportunities.
For marketers, generating a large number of relevant leads is one of the most important goals.
Having a successful lead generation strategy in place is the best way to ensure continuous growth in sales. However, only 10% of marketers believe their lead generation strategies are really effective and nearly 70% of businesses say they’re struggling with generating leads.
If you’re one of them and you need some fresh ideas to help you generate more quality leads.
The following list is just for you.
1. Rely on Email Marketing
One of the most effective ways to acquire new leads is through a cold outreach campaign. Start by creating a list of potential customers that share the characteristics of your ideal customer persona and reach out to them via email to initiate a conversation.
Be careful though – having an opt-in strategy is a must. The first step to a successful email lead generation strategy is to ensure your subscribers are willing to get emails from you.
Take your time to research your prospects thoroughly and figure out whether your service or product is the right fit for them as this will help you create more personalized emails.
Besides using email to start a conversation, you can also use it to keep in touch with your customers and stay on top of their minds.
If you decide to try email marketing, you’ll need a good automation tool because sending dozens or even hundreds of cold emails manually every day can be complicated. Fortunately, tools like GMass help you cover everything from importing contacts from spreadsheets and sending personalized campaigns to setting automatic follow-up emails and tracking opens and clicks.
2. Create Great Landing Pages and CTAs
Let’s make things clear: if people don’t have clear instructions about what they need to do next, they will simply take no action. That’s why you need to provide clear CTAs throughout your site and your content.
Landing pages dedicated to lead generation are also a very effective way to convert site traffic– they’re used by 68% of B2B businesses to acquire leads.
CTAs should send website visitors to a dedicated landing page that contains a specific offer. Take some time to figure out what it takes to create a great CTA. Consider which colors and words you will use and where you will place it.
Remember, the competition out there is fierce, so if your calls-to-action aren’t capturing people’s attention effectively and convincing them to click, you will most likely lose prospects to your competitors.
3. Take Advantage of Social Media
You’re probably aware that social media is a powerful marketing tool, so make sure to take advantage of it. Make it your habit to post regularly on social platforms with an aim to build relationships with potential customers and attract a loyal following.
Companies that only use social networks to talk about themselves, their products, and their success stories are doing it wrong. If you want to generate leads, human interaction is a must. That’s why you need to ensure to stay active, show genuine interest in your online community, communicate, and try to be helpful. This means sharing content that isn’t related to your business but would be of interest to your audience.
4. Blog Regularly
According to HubSpot, companies that post 6-8 blogs per month see a doubled lead volume. This means that blogging is a great lead generation tool!
Blogging regularly helps you keep your site fresh and updated but also increases your visibility in search engines. Furthermore, it’s also a great way to establish yourself as an expert, build authority, nurture leads, and build trust in your brand.
In every blog post, include the keywords you’re ranking for, as well as hyperlinks to other pages on your site and prominent CTAs.
5. Create Awesome Offers
The primary goal for all marketers is to get prospects to accept their offer. So, how do you get people to say ‘yes’?
In order to overcome any concerns or doubts people might have, they need to perceive your offer – be it a downloadable ebook, sales promotion, membership, or a free trial – as hard to resist. To achieve this, employ some basic psychology and play with words like ‘limited’ and ‘exclusive’ to make your offer sound truly irresistible.
6. Network Face-to-Face
Digital marketing is great, but you shouldn’t underestimate the power of face-to-face communication. Face-to-face networking gives you an opportunity to learn more about your potential clients and gain their trust.
Did you know that event marketing is one of the top 3 B2B lead generation strategies, right after email marketing, and followed by content marketing? So why not consider attending networking events or even better, volunteer to have a short presentation at one of these events. Such presentations often result in either direct leads or second-hand recommendations from people who saw the presentation.
Final Thoughts
When it comes to lead generation, the basics covered in this article are just the tip of the iceberg. Keep creating landing pages, awesome calls-to-action, great offers, and promote them on multiple channels. Last but not least, don’t stop experimenting. Try each of these 6 tips to see which ones work for your business and which don’t. Test and tweak every step of your lead generation strategy to improve your leads quality and boost your revenue.
